Emily Hazell is the founder and visionary behind Serotonin Eatery, Exercise + Education. She is also an interior architect and graphic designer and purposefully designed Serotonin to be a sanctuary and escape from our fast-paced lives.
Optimal health requires a holistic approach and Serotonin integrates both a nourishing eatery with an exercise centre.
The ethos is based around eating a plant-based diet to ensure the body, mind and earth all function at their best. We spoke with Emily who shared her plans for Serotonin to become a leading facility in happiness and health education.
How did you get involved in Melbourne's thriving hospitality industry?
I had never worked a day in hospitality before I opened up Serotonin, however, was driven by the fact that 60% of deaths In Australia are diet related - so my goal is to change minds and lives to prevent these unnecessary deaths. Through Serotonin I am going to change the food industry and humanise hospitality again.
HOW DO YOU SET GOALS AND TELL US ABOUT THE PROCESS INVOLVED
Every quarter I set; 3-months, 6-month, 12-month and 5-year goals. Regardless of whether you refer back to them or not, this is the first step in manifesting the life you want. I had achieved every goal I had ever dreamed of 9 months into opening Serotonin and didn't know what was to come.
I need quiet time to set my goals, if life is too crazy, I can't think about what I want next. So every few months I go away, either in my van or rent a cute Airbnb house by myself and ditch technology in aid of setting my next set of goals. This is truly how I believe I am living the life of my dreams!
WHO OR WHAT INSPIRES YOU?
I have a poster I made on my wall with me and my dream team and the question next to it saying what would they do. I have Lisa Messenger, Ellen Degeneres, Richard Branson, Jamie Oliver and The Dalai Lama that I look to when I'm struggling with something in my business.
When I opened Serotonin, I had a good friend Tom who owns Pond in Torquay, who came to help for the 48 hours before. I can safely say I would not have the business I do without him. Although he has a different view on, almost everything, it was the perfect ying to my yang and as a team, we covered everything back and front of service!
WHAT PIECE OF ADVICE DO YOU HAVE FOR THOSE WANTING TO PURSUE THEIR PASSION?
FOLLOW YOUR GUT. Anyone successful in business will tell you this, especially because great businesses that are leading a new path. People will say it can't be done, don't bother with them, instead, use this as fuel to prove them wrong.
HOW DO YOU KEEP PRODUCTIVE?
I give myself three things to do in a day. When I do this, I get them all done by 10amand the move onto extras. I have to do lists everywhere, on my phone, on Asana, in my notes even on my hand! So I use my Mi Goals diary to note the three most important things I have to do. Then go back to my other mad lists.
Do you have a favourite quote?
"Life isn't about finding yourself; life is about creating yourself." All of my friends went to places like South America to "find themselves", I simply decided who I wanted to be and then became that! Another quote I love is, "I decided to be happy, because it's good for my health".
WHAT IS YOUR PURPOSE?
To change minds and lives in order to prevent unnecessary deaths.
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